Midot.com
A B2B knowledge and technology company that provides employers with the ability to conduct online integrity and counterproductive behaviors assessments.
In order to continue to lead the market, Midot had to live up to it’s standards and walk their talk in terms of brand, company and products - both on a story and visual level.
The initials steps were to redefine the company story, create consistent messaging and go through a visual rebranding process. When those were completed, it was time to launch the new brand, story and content on an updated website platform. The scope was to create a corporate website and accommodate 9 mini sites in different languages, dynamic content editing across different databases and large amounts of textual content that needed to be displayed in a user friendly, readable and memorable manner.
The main focus of our work was maintaining the new brand context and visual patterns, and designing layouts that could accommodate both technically rich and marketable content.
It was tempting to design reusable and consistent components for the content but very soon into the design process we saw that what worked well for one block would be a disservice to another. So we decided to tailor each component and content section specifically to the content’s needs which resulted in multiple layout, diagrams, icons and patterns.
Most of the work was designing content blocks, icons and layouts but we did find a place to design a really nice and original tool for the users.
One of the key target audiences for Midot are HR managers, looking for a solution to assess candidates and employees, yet they usually need to convince different managers to use Midot services and tools. A great and useful tool for them to use is an ROI calculator that could output the potential savings and value of using Midot products in a friendly PDF format so it will be really easy to get management buy in by proving how valuable this process can be to the organization.