Vitamins
As a family owned hair cosmetics factory, they had quite a few product lines with different branding. Together we created a website that helped marketing these products B2B and also introduced their private label offering to potential clients.
Not all companies are built on a solid brand. Some bootstrap themselves opportunistically and as they go, creating visual materials as needed and if there is a good market - product fit, can build quite a successful business. Yet when you try to build company tools for marketing, service and sales you do need some values and aesthetics to project and bind clients to the company as whole (not only to specific products).
Together with Vitamins we quickly made two decisions regarding the website, That the homepage will focus on the main offerings so there will be little need to create a solid brand and that from a company perspective we will focus on just two strong aspects that can maintain a client - values - company relationship based on existing reputation and not a branding strategy. So specifically in this case, a family owned business and heritage and a boutique product manufacturing scale which emphasizes tailor made solutions and not scale driven operations.
In order to convey a family owned business and focus on heritage, we chose the timeline format to tell the company story. We dog through archives and selected family photos that show how the business was built by sheer willpower, hardwork and close nit family workforce.
This depiction really effectively strengthens the well known reputation which precedes Vitamins in the market. And clients tend to have more trust in family owned businesses.
Because each product line had a different brand and since little visual cohesion was made to the company itself (each product line had its own logo, color scheme, imagery and typography), we built a collection layout that could show each brands main components (logo and header image) and could consistently show different receptacles and use different color schemes but in a consistent manner so the user has a single structure in mind that changes it’s skin for each product line.
One of the main reasons for building this website was to market the private label capabilities of the company. So supporting this business goal was a main feature in the website.
We devoted a lot of space for it in the homepage but also needed more places to show the benefits and offering in a more conventional landing page manner.
Using inner content pages as a kind of landing pages is a common solution for B2B companies which offer all kinds of services and products to different clients.